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Amazon.co.uk scoops two Internet Retailing Awards this week

Sustained Performance Award This award celebrates sustained performance over a number of years.  No flash-in-the-pan, this winner. They will have started in eCommerce at least 10 years ago and grown and improved over that time (not necessarily steadily, but the...

Social media and the value of friendship marketing

The value of social media lies not in what your brand in saying, but in what other people are saying about your brand No one really cares about your brand’s last status update. Your followers probably didn’t read your Tweet. At least, they weren’t that bothered until...