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Amazon now delivers packages straight to car boots

Amazon has begun offering deliveries direct to car boots for members of its Prime subscription service. The new Amazon Key In-Car service is available in 37 US cities for owners of 2015 or newer Volvo or General Motors vehicles, including Chevrolet, Buick, GMC or...

Jeff Bezos gave a sneak peek into Amazon’s future

Amazon is a notoriously secretive company, but its recent conference provides a glance at its far-out plans. by Jackie Snow March 22, 2018 You can see the future of Amazon from MARS. In this case, MARS stands for “machine learning, home automation, robotics, and space...

Solving the attribution conundrum with incrementality

How can I prove the true value of my digital advertising? This is a question Chris Ball, Business Development Director at Infectious Media, hears often when speaking to marketers. His answer? Break away from outdated approaches, to measure what actually matters to...

If Trump runs against Amazon, he will lose

In November 2016, Donald Trump got 63 million votes for president. So let’s do a little comparative measuring. Amazon doesn’t release statistics on Prime membership, but the investment-research firm Consumer Intelligence Research Partners uses a consumer...