A survey of 1,000 US consumers conducted by PowerReviews found that Amazon is the preferred starting point for product search. Google comes in a close second, followed by brand/retailer sites and e-commerce marketplaces (eBay, Etsy, etc.):
- Amazon — 38 percent
- Google — 35 percent
- Brand or Retailer Site — 21 percent
- Other eCommerce Marketplaces — 6 percent
Of those consumers who started their shopping journeys on Amazon, reviews, product selection, free shipping and deals/pricing were the primary reasons cited.
Read the full article at Search Engine Land.com