MINSTER fb are a consumer goods business development specialist, focused on achieving growth on Amazon

Building blocks for success

Inbound Replenishment

Amazon are a unique business to deal with and suppliers often struggle to work through their different ways of working, We provide end to end training to organisations to embed best practices with your supply chain team, resolve issues and give insight into how Amazon works. We can work through current processes to understand issues including chargebacks, Proof Of Delivery problems, Invoicing and reconciliation issues through to introducing you to Amazon preferred carriers to minimise friction on inbound.

How we work

Markets

Food and drink is our historical area of strength, but it soon became clear our knowledge and skills transfer across all Amazon's consumables business. From pets to beauty, healthcare, electronics and sports nutrition we've worked across all of them.

Our tools

Success on Amazon is about actioning the detail. There are a lot of people talking with great panache about the theory of how to work with Amazon - while this is happening you will find us accurately taking the thousands of small actions that are required to make it actually work. These actions are informed by our suite of tech which is a mix of tools, some of which have been conceived and developed internally and others that we have bought in from some of the incredible 3rd party solution providers who are investing ahead of the industry.

Geography

The UK is our core business but we run accounts all over Europe for our key vendors.

We are opening up the UAE and USA (with partners) for other vendors so can help you take your Amazon business global.

The personal touch

We often hear that ‘you can’t talk to Amazon’ but you can talk to us. We’re always at the end of the phone, Skype or one of our regular meetings to ensure you are getting what you need.
From quick support queries answered by email to strategic planning sessions or marketing reviews we will engage with all key people in your organisation to ensure they are getting the information and help they need.

our story

In 2011 James was invited by amazon to setup a UK service to help Amazon suppliers adapt to serve their unique e-commerce business platform.

James and Tim set off the next week to Seattle to meet agencies providing similar services in the more established US Amazon market. Amazons introductions and advice were pivotal for getting things moving initially.

Fast forward to 2019. The initial skill base of commercial customer marketing (James) and supply chain logistics (Tim) has been built upon many times. We wouldn’t recognise our 2011 offering any more as everything Amazon has moved on so far and so fast since those days. We have a strong base of suppliers many of which we started working with in 2011. Now with a strong (and growing!) team around us we have a proven process which maximises opportunity for sales with Amazon.

Meet the Team

James Murray

James is an experienced growth generator with extensive insight and commercial experience at several Key FMCG players. Deep in the detail James is constantly looking for the key to open up demand for your products on Amazon. Prior to MinsterFB James was 9 years at Muller Dairy as Head of Customer Marketing. Before that he worked for Boots, Gillette, and Smith & Nephew Beiersdorf in Marketing, Category and Retail Buying roles. James now brings his history in data-driven commercial environments to play in supporting and developing our Vendors' businesses with Amazon.

Erica Coulson

Erica Coulson is a Commercial Manager at MinsterFB with responsibility for our clients who trade in Europe. She is particularly skilled in monitoring sales performance across regions and troubleshooting issues. Having spent over 14 years at General Mills, Erica brings her experience as European Sourcing Manager, working latterly with Haagen-Dazs. She has been involved in numerous product launches, whilst at Safeway helping launch the ‘Fresh2Go’ concept. She now utilises these pragmatic planning skills to help our clients launch their NPD on Amazon.

Fi Thompson

Fi Thompson is a Commercial Manager at MinsterFB working with our UK clients to develop their presence on Amazon. Key to her role is her ability to understand clients' needs and priorities in order to maximise their catalogue listings and ensuring opportunities such as A+ and brand stores are realised. Prior to MinsterFB she has worked in a range of Partnership Manager and Account Management roles in the Food and Drink and Education sectors for companies such as Coca-Cola, Butchers Pet Care, Ryvita and Nottingham Trent University. National Account Manager experience working with the top four grocers means she is skilled in launching NPD and developing promotion and sales plans.

Katie Lighten

Katie is an account executive working with our commercial, advertising and instock management team to manage our customers business on Amazon. Katie’s background in FMCG product development and management roles at Boots helps her to ensure Amazon product pages are created and maintained to the highest possible standard in order to drive traffic and conversions as well as enabling her to analyse and identify key activities and promotional calendars that impact and accelerate sales growth for our customers.