Creating the
foundations
for success

Building Success with Amazon

At MinsterFB, we have a tried and tested Amazon management
service approach to grow your sales on Amazon.

It all starts with the foundations: making sure that your
business model and pricing strategy are designed
for long-term success.

Once those basics are in place, your Amazon Account
Manager will work with you to make sure the process
runs smoothly from product supply to payment.
For Vendors, that might include reporting on
your order fill rates, whilst for Sellers, we
will keep you updated with information
on your inventory and support with
order management.

The Building Blocks approach is the basis for our Amazon Management service.  The image shows the diagram of this approach with the fundamentals at the bottom, working through listings, advertising, promotions and expansion

A process
you can trust

Optimising listings on Amazon

Our specialist Content Marketing team will advise you
on the most effective way to present your listings,
whether you’re introducing new products or promoting
existing ones.

We follow best practice throughout the process, optimising
keywords, titles, item highlights, selling points and images,
and enhancing your listings with prioritised brand
messages through A+, Brand Stories and Brand Stores.

Our client dashboards enable you to see at a glance
how your live listings match to the intended titles
and images etc, giving visibility into our content
management.

Together, these elements combine to deliver
great visibility and conversion rates for
your products.

Image showing an Amazon brand store for Cadbury.  This is one element of our Amazon account management services that relates to content and listings

Increasing
Visibility

Amazon Advertising for growth

With the foundations in place, the next step is to drive traffic
to your optimised listings through Amazon advertising.

Our award-winning Advertising team will start with
Sponsored Ads, a mainly pay-per-click (PPC) advertising
platform that directs shoppers straight to your product
listings. If you’re new to Amazon advertising, you
may be pleasantly surprised by the measurability
and cost-effectiveness of this approach.

Once we’ve established some performance
benchmarks, we’ll explore the potential role of
Amazon’s programmatic DSP advertising in your
growth strategy. This sophisticated tool can add
reach and precision targeting, while also
providing deep shopper insights via
Amazon Marketing Cloud (AMC)
clean room analytics.

As an Amazon Ads Advanced partner, we are
experienced in bringing together Sponsored Ads,
Amazon DSP and Amazon Marketing Cloud
analytics and audiences to deliver powerful results.

MinsterFB is an Amazon Ads Advanced Partner.  Advertising is a key factor to grow sales on Amazon

Maximising
Growth

Tailored Promotion on Amazon

With advertising driving traffic to your Amazon listings, your
Account Manager will put together a tailored promotional
plan designed to accelerate trial and growth even further,
testing, evaluating and learning as we go.

Once we’re satisfied that we’re pulling all possible
levers for growth across your accounts, we’ll explore
other options, like new channels or international
expansion. We provide support in 16 markets
across Europe, North America, Asia Pacific
and the Middle East, and have all the expertise
required to adjust messaging as needed
to make sure your plan is fully optimised.

MinsterFB were selected as finalists in the 2024 Amazon Ads Partner Awards for their ability to grow sales on Amazon through International Expansion
Two of our Amazon account managers working on a promotional plan

Continued
Support

On track with Amazon analytics

Each month, we review progress with you, sharing
reporting and analytics across all stages
of the process.

Our account management, content optimisation,
advertising and data analytics teams are all
involved, dealing with any changes and
challenges, and highlighting feedback,
reviews and other opportunities that will
continue to grow your sales on Amazon.

Members of our Amazon Account Manager team working on the Bachelors brand

Winning
Together

Many of our customers have worked with us for
years because they recognise it’s not just about
our technical expertise. It’s about our culture
– the drive to succeed on your behalf and
to do it in a way that ensures that
everyone’s happy.

For pricing of our Amazon account management
service, please either book a discovery call using
the button on this page, or navigate to the
‘Next Steps’ page where you can
provide more context for us to price
the service for you.