IF YOU’RE HAPPY,
Ours is a team effort. We work together to combine
our knowledge and expertise in all Amazon’s many
processes and see ourselves as part of your team.
Treating your brand like it’s our own, we’re curious,
creative, proactive, committed and entirely
focussed on achieving growth for our customers.
We’ve brought together a team that is built for success
on Amazon. It’s a team with a mix of experience,
technical skill and customer understanding drawn
from some of the world’s leading brands including
Boots, Argos, Amazon, Müller Dairy, General Mills,
WHSmith, Expedia, Coca Cola, United Biscuits,
Gillette and many more.
Direction & Leadership
Our founding partners and directors can draw on decades of retail and fmcg experience with top brands. They understand the need for a seamless transition into Amazon’s dynamic marketplace, the importance of intelligence led customer insight and the rapid establishment of an upward sales growth. Their focus is to give leadership and direction to our ‘best in class’ delivery teams while maintaining the action-orientated, straight dealing culture that is integral to the success we deliver to our customers.
Our account teams bring 360-degree thinking, real world ideas and solutions, straight answers and a proactive approach to our customer relationships. Working alongside you day-to-day, our team is made up of Account Managers, Buyers and E-commerce specialists with many years experience and understanding of the challenges faced by brand and sales managers.
It’s true that only one of our advertising team is a trained Astrophysicist, but it's also true that the whole of our team combines a mix of agency and client side experience to deliver powerful data analysis, sharp insights into consumer behaviour, digital marketing expertise and, of course, an in-depth understanding of how to build a sales campaign on Amazon.
Catalogue and Content
Problem solving, flexibility, rapid response, innovation and creativity are all key to success on Amazon. Our catalogue team were recruited for just these skills as well as the attention to detail and rigour with which they develop and deliver on an agreed strategy for customer listings.
Insight & Analysis
Our Amazon Insights programme is a bespoke service offering a deep dive into Amazon’s ever-changing systems and processes. For more than three years, Fi has been fully immersed in tracking how and why Amazon is changing and what our customers can do to stay ahead of the game.
Video and Photography
Equipped with both technical knowhow and experience in film and ad production and working closely with our Advertising and Catalogue teams, Ben creates and edits tailored content to enhance your product listings and brand stores and to grow sales conversion.
Analytics and Data Automation
Amazon is all about the data. Usayd and George work with our external contractors and providers to constantly improve the flow and use of data within the business. They have created bespoke analytical tools which benefit our clients through the speed with which we are able to act and report upon the ever changing online situation.
Leanne keeps everything moving in the right direction with her can-do attitude and clear sense of priorities. She supports the whole team with regular reporting and her forensic training gives her a killer eye for detail.