IF YOU’RE HAPPY,
WE’RE HAPPY

Ours is a team effort. We work together to combine
our knowledge and expertise in all Amazon
processes and see ourselves as part of your team.
Treating your brand like it’s our own, we’re curious,
creative, proactive, committed and entirely
focussed on achieving growth for our customers.

We’ve brought together a team that is built for success
on Amazon. It’s a team with a mix of experience,
technical skill and customer understanding drawn
from some of the world’s leading brands including
Boots, Argos, Amazon, Müller Dairy, General Mills,
WHSmith, Expedia, Coca Cola, United Biscuits,
Gillette and many more.

Direction & Leadership

Our founding partners and directors can draw on decades of retail and fmcg experience with top brands. They understand the need for a seamless transition into Amazon’s dynamic marketplace, the importance of intelligence led customer insight and the rapid establishment of an upward sales growth. Their focus is to give leadership and direction to our ‘best in class’ delivery teams while maintaining the action-orientated, straight dealing culture that is integral to the success we deliver to our customers.

James Murray

An early advocate of the Cohort effect, James has dedicated his career to using the data to identify products and categories with the potential for growth and then growing them beyond expectation, in businesses such as Boots, Gilette and Müller Dairy and beyond into the consultancy sector. The genesis of MinsterFB came from a conversation about Amazon being the next explosive growth driver within grocery! James founded MinsterFB with Tim and Ruth 15 years ago and as it's Managing Director has been responsible for much of the growth both in the client base and our capabilities, most notably in the development of the data hub.

Erica Coulson

Erica brings the full weight of a career in commercial management at Safeway and globally at General Mills to her role as Commercial Director. In her 8 years at MinsterFB she has supported over a 150 Annual Vendor Negotiations (AVN, terms negotiations) and has a keen eye for the potential outcomes of each commercial decision. As a consequence she has become an invaluable advisor for our clients. She has grown and developed her team of Account Managers who are confident on Vendor and Seller platforms or with a hybrid strategy, and able to operate across the globe.

Ruth Murray

Ruth created the business from scratch when she began an Amazon seller account to explore its role as a marketing platform for an ethical fabric business. This later became the foundations of MinsterFB. Building on her extensive FMCG marketing experience with brands such as Expedia, United Biscuits, Müller Dairy and WHSmith, Ruth was in the perfect place at the perfect time when the Amazon launched their PPC advertising platform for Vendors in the UK. Since then she has developed the Advertising team who now confidently work seamlessly across Amazon Sponsored Ads, DSP and Amazon Marketing Cloud globally for our clients.

Tim O’Grady

Tim’s career in Logistics and complex analytical problems began at Argos, where he developed programs for their call centre and warehouses. He has the ability to dive deeply into connected datasets to find the truth, develop best practice and train it into a team. James knew that Tim’s abilities would be crucial if he was going to turn the idea of an Amazon agency into a reality, and so Tim came on board as Operations Director from the beginning, and has developed the Operations Team who help clients to navigate the full complexity of Amazon smoothly and efficiently.