Amazon Creative Studio launched in Beta after last year’s Amazon unBoxed and its evolution and rollout was part of the content of this year’s conference. There are two elements to Amazon’s creative support for Vendors and Sellers on the platform:
- Amazon Creative Studio, for still images or those with a bit of animation
- Amazon Creative Agent, for video creative
Both applications are in the same space on the Amazon Ad Console, but function a little differently. This blog/vlog focuses on the still image Creative Studio, but the animated image at the end of the video gives you some clues as to the quality of the video offering. A similar vlog will follow with more specific information on that option.
The Amazon Creative Studio stands apart from other image-generating AIs because it produces product images with accurate product representation. There is no hallucination, but there are occasional glitches. You should check each image carefully before deploying it, but the products are usually ‘true’. However, they are also lit consistently with the context in which they are placed.
This video demonstrates how to use the studio to get to the results you want, and shows some results to highlight the quality of the final finished images.
For more on Amazon Creative Studio, visit this link.
Check out our other content on Amazon unBoxed announcements:
- Amazon Full funnel Advertising
- Sponsored Ads announcements at Amazon unBoxed
- DSP announcements at Amazon unBoxed
- Best Practice from Amazon unBoxed