The MinsterFB Cell model is our platform-agnostic approach to audience targeting and curated shopper journeys. It forms the backbone of our Amazon advertising strategy.
Resources
Changes to Amazon Sponsored Brands: What Brands Need to Know
Amazon Influencer programs and Creators in the USA
Our video guide to Amazon Creators in the USA, including Creator Connections, tells you all you need to know about using influencrs to accelerate your launch on Amazon.com
Amazon VIDEO Creative Agent
A how-to video explaining the Amazon Creative Studio and how to use it to create Amazon listing videos and video advertising assets
Sponsored Amazon Ads unBoxed Announcements
This blog post covers the main announcements from unBoxed relating to Sponsored Ads, namely Prompts, Sponsored Product Video, Global Sponsored Product ads and Sponsored Brand Collections.
Amazon Full Funnel Advertising Announcements at Unboxed 2025
These are the Amazon Unboxed 2025 announcements that relate to both Sponsored Ads and DSP (or placements previously unavailable on either)
Amazon Creative Studio
A how-to video explaining the Amazon Creative Studio and how to use it to create Amazon listing images and advertising assets
Relative performance of Amazon Marquee events
A guide to Amazon’s biggest promotional events through the year, with key metrics for comparison
Amazon audience targeting on DSP Advertising
This short article and video demonstrate how Amazon’s DSP uses audience targeting across a wide range of media
Changes to Amazon Marketing Cloud
Recent changes to Amazon Marketing Cloud mean that AMC data is now available to more advertisers. Click to learn more.