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Mobile vs desktop browsing on amazon.co.uk

Mobile vs desktop browsing on amazon.co.uk

Mobile is winning the race vs desktop browsing on Amazon.co.uk. This has implications for both product detail pages and advertising.

We need to talk about automated ad targeting..

We need to talk about automated ad targeting..

Amazon’s automated ad targeting has its place, but over-reliance on this tool can lead to poor results and disappointed advertisers.

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