Ad attributed sales on Amazon are measured at Brand Halo level. This means the product sold may not be the same as the product advertised. Here’s why that matters…
Resources
Understanding Ad Attributed Sales
Measuring what matters in Amazon Advertising
Mobile vs desktop browsing on amazon.co.uk
Mobile is winning the race vs desktop browsing on Amazon.co.uk. This has implications for both product detail pages and advertising.
We need to talk about automated ad targeting..
Amazon’s automated ad targeting has its place, but over-reliance on this tool can lead to poor results and disappointed advertisers.