Amazon USA is a vast marketplace. Consequently, selling on Amazon.com is appealing to many international businesses as an opportunity for sales growth. According to Statista, US sales on Amazon were worth a phenomenal $490bn in 2025. However, within almost every vertical of amazon.com there are established competitors who already have sales history, reviews and efficient ads. So how to break through in as a new entrant in the USA?

Influencer Marketing – a key element of Amazon US expansion strategy

A core piece of the marketing mix within the USA is Influencer Marketing. The revenue earned by influencers from sponsored content in the US has doubled from $5bn in 2021 to $10bn in 2025* and these creators are important for new product discovery. So for new entrants looking to launch in the USA via Amazon, the pre-built influencer platform, Creator Connections, enables brands to reach existing Amazon influencers and generate content that helps accelerate discovery.

In our latest webinar, we caught up with Justin Willhite. Justin is an influencer himself, is ex-Twitch, an Amazon creator platform, and runs an Influencer Marketing consultancy. Who better to introduce everyone to the joys of Amazon Creator Connections, other routes to connect with key influencers, and the importance of this element of your communication plan?

*Source: Statista https://www.statista.com/topics/8371/influencer-marketing-in-the-us/