(Our model for structured Ad targeting and budget allocation) The MinsterFB Cell Model is a platform-agnostic approach to audience targeting and curated shopper journeys. It helps us to allocate budgets according to objectives and ensure that the Amazon advertising strategy is effective in achieving those objectives. What is the MinsterFB Cell Model? The Cell Model… Read more…
Resources
AI, shopping and Amazon
A look at shoppers’ relationships with AI for shopping, Amazon’s Rufus and how to optimise for this new AI world.
Amazon Full Funnel Advertising Announcements at Unboxed 2025
These are the Amazon Unboxed 2025 announcements that relate to both Sponsored Ads and DSP (or placements previously unavailable on either)
Relative performance of Amazon Marquee events
A guide to Amazon’s biggest promotional events through the year, with key metrics for comparison
Amazon audience targeting on DSP Advertising
This short article and video demonstrate how Amazon’s DSP uses audience targeting across a wide range of media
Changes to Amazon Marketing Cloud
Recent changes to Amazon Marketing Cloud mean that AMC data is now available to more advertisers. Click to learn more.
What is Amazon Marketing Cloud?
Cookies in a Privacy-First World
What are cookies? What’s changing? What isn’t changing? This article brings you up to speed including a tour of Amazon’s solutions.
