This short article and video demonstrate how Amazon’s DSP uses audience targeting across a wide range of media
Tag: targeting
Cookies in a Privacy-First World
What are cookies? What’s changing? What isn’t changing? This article brings you up to speed including a tour of Amazon’s solutions.
Advertising without Cookies
Considering the best way to target advertising without cookies? Ladipo Fagbola and Andy Parr outline the alternatives.
We need to talk about automated ad targeting..
Amazon’s automated ad targeting has its place, but over-reliance on this tool can lead to poor results and disappointed advertisers.