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About AmazoN
Listings
Our skilful Catalogue team give 100% focus to your
Amazon product listings to ensure that they perform
as well as possible. We begin with your priority keywords
and ensure that these are embedded in a clear title, bullet
points and product description so that your products are
as visible as possible in Amazon search. Accurately
populating Amazon product attributes is also increasingly
important here. Then we work on the visual listing
elements such as the images and videos that are
crucially important in conversion. Amazon’s AI
systems increasingly ‘read’ images, so these
can also play a part in ensuring your product
shows up in the right search results.
Finally, we work on the enhanced content such as Brand Stories, A+ content and Brand Stores that provide shoppers with the reassurance that they are buying from the brand itself. The richer content here allows shoppers to make product comparisons, check out different ranges and explore other products from your brand with much lower levels of intrusion from competitors trying to win your shopper.
Using the right combination of words, images and videos helps to ensure that your product ranks well in the A9 algorithm which determines your product’s position in search. All the actions described above also improve your product’s Item Data Quality (IDQ) score to maximise conversion.
Case Study
McVities
The McVities brand store was working fairly well as
a conversion environment but wasn’t really reflecting
or amplifying the brand identity. There were some great
examples of McVities branding instore and in print
media, so we proposed bringing more of this existing
branding into their brand store environment.
The visual impact of this provided a more compelling
branded environment for conversion, and the final
result was a 17% increase in sales per visitor
from the brand store.
Brand Store Before
Brand Store After
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Information
Here is a selection of resources on issues that relate
to Amazon product listings:
