MinsterFB clients are more active on Amazon in Europe than ever before. This is no surprise given that the EU is the world’s largest market. Stackline data shows that Amazon Germany alone is a 40% bigger market than the UK, and Amazon in the EU4 (Germany, France, Italy and Spain) is nearly 2.5x the size of the UK market. Although the movement of stock across the EU is less straightforward for UK manufacturers than it was prior to Brexit, there are a number of options for delivering stock into Amazon in Europe.
Our own Josh Thompson has created a video tutorial that describes the options available for Vendors and for Sellers. Starting with a simple decision tree, the video describes all the supply options. We highlight potential partners (including Amazon Freight) and detail the process for applying for EU VAT registration. The video also signposts the insights that are available for existing Amazon Sellers. These can help to size the opportunity for your products in the different EU marketplaces.