This short article and video demonstrate how Amazon’s DSP uses audience targeting across a wide range of media
Resources
Changes to Amazon Marketing Cloud
Recent changes to Amazon Marketing Cloud mean that AMC data is now available to more advertisers. Click to learn more.
What is Amazon Marketing Cloud?
Amazon Execution
Once your core strategic decisions have been taken, then we find that the real difference between businesses that grow quickly on Amazon vs those that struggle is all centred on relentless execution.
Cookies in a Privacy-First World
What are cookies? What’s changing? What isn’t changing? This article brings you up to speed including a tour of Amazon’s solutions.
Artificial Intelligence and the Amazon Ecosystem
Advertising without Cookies
Considering the best way to target advertising without cookies? Ladipo Fagbola and Andy Parr outline the alternatives.
Amazon Shopping on Mobile vs Desktop
Mobile is on the march, with most Amazon purchases completed on mobile rather than desktop. Read on to find out what this means for ads and listings.
Marketing in tricky economic times
Although the UK is now officially out of recession, there are still difficult choices to be made by marketers. Click for our view.
