This blog post covers the main announcements from unBoxed relating to Sponsored Ads, namely Prompts, Sponsored Product Video, Global Sponsored Product ads and Sponsored Brand Collections.
Resources
Sponsored Ads Amazon unBoxed announcements
Amazon Freight
Nathan Higgs from Amazon Freight presents a 10 minute video summarising the key selling points of Amazon Freight, a shipping service built within Amazon’s transport network.
Amazon Full Funnel Advertising Announcements at Unboxed 2025
These are the Amazon Unboxed 2025 announcements that relate to both Sponsored Ads and DSP (or placements previously unavailable on either)
Amazon Creative Studio
A how-to video explaining the Amazon Creative Studio and how to use it to create Amazon listing images and advertising assets
Amazon Consumables Strategy
MinsterFB Managing Director James Murray describes the history of Amazon in consumables, and his views on future developments
Amazon Accelerate
A summary of the key announcements made at Amazon Accelerate 2025 in Seattle
Audiences on Amazon DSP
This short article and video demonstrate how Amazon’s DSP uses audience targeting across a wide range of media
What to ask a new Amazon 3PL (Vendor)
A must-read for Vendors with Third Party Logistics relationships, expecially if you’re looking to review you choice of partner.
Relative performance of Amazon Marquee events
A guide to Amazon’s biggest promotional events through the year, with key metrics for comparison