Mobile is on the march, with most Amazon purchases completed on mobile rather than desktop. Read on to find out what this means for ads and listings.
Resources
Marketing in tricky economic times
Although the UK is now officially out of recession, there are still difficult choices to be made by marketers. Click for our view.
Amazon in Australia
5 Things that could slam the brakes on your Amazon sales
These 5 things can slow or stop your Amazon Flywheel.
Client survey 2024
The results are in! Click to see how we did…
Demographic Destiny: The Cohort Effect and E-Commerce Growth
The shopping habits of GenZ and Millennials have hard-coded E-commerce growth over the next 5-10 years. Duncan Tysall explains why…
Consider next year’s ask before you conclude your Amazon Vendor Negotiation
Amazon’s Annual Vendor Negotiation is an annual terms negotiation. When responding the terms request it’s important to consider next year. Here’s why…
B Corp certification for Minsterfb
A quick guide to amazon advertising
Understanding Ad Attributed Sales
Ad attributed sales on Amazon are measured at Brand Halo level. This means the product sold may not be the same as the product advertised. Here’s why that matters…